1. Introduction
Pillar ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and related services (collectively, the "Service").
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use the Service.
2. Definitions
The following definitions apply throughout this Privacy Policy:
- "Account" means your unique profile created to access and use the Service.
- "Application" or "App" refers to the Pillar mobile application.
- "Personal Data" means information that identifies or can reasonably be linked to an individual.
- "Relationship Data" means information you provide about your relationship, including assessments, goals, habits, reflections, and interactions with AI coaching features.
- "Usage Data" means automatically collected information about your device and how you interact with the Service.
- "User Content" means text entries, responses, journal entries, and other content you submit through the Service.
3. Types of Data Collected
3.1 Personal Data You Provide
When you create an account or use the Service, you may provide:
- Name and email address
- Profile information (optional)
- Account credentials
3.2 Relationship Data
To provide personalized guidance and track your progress, you may choose to provide:
- Relationship assessment responses
- Goals and areas of focus
- Daily habit completions and streaks
- Journal entries and reflections
- Conversations with AI coaching features
- Relationship health scores and metrics
Important: You decide what relationship information to share. The more context you provide, the more personalized guidance we can offer, but you are never required to disclose sensitive details.
3.3 User Content
This includes all text, responses, and entries you submit through the Service. We treat this content with the highest level of confidentiality.
3.4 Usage Data
We automatically collect certain information when you use the Service:
- Device type, operating system, and app version
- IP address and general location (country/region)
- App usage patterns and feature interactions
- Timestamps and session duration
- Crash reports and performance data
3.5 Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience. The mobile app may use mobile identifiers for analytics purposes. You can manage cookie preferences through your browser settings.
4. How We Use Your Data
4.1 Service Provision and Personalization
- Providing relationship insights, frameworks, and personalized recommendations
- Calculating and tracking your relationship health score
- Powering AI coaching features with context-aware responses
- Managing your account and subscription
- Syncing data across your devices
4.2 Service Improvement
- Analyzing aggregate usage patterns to improve features
- Training and improving AI models using anonymized or aggregated data
- Identifying and fixing bugs and performance issues
- Developing new features based on user needs
4.3 Communications
- Sending service-related notifications and updates
- Responding to your inquiries and support requests
- Providing daily reminders and habit notifications (if enabled)
4.4 Marketing
- Sending promotional communications (with your consent)
- You can opt out of marketing emails at any time
4.5 Legal and Safety
- Complying with legal obligations
- Protecting against fraud and abuse
- Enforcing our Terms of Service
5. Legal Basis for Processing
We process your data based on the following legal grounds:
- Consent: Where you have given explicit consent for specific processing activities.
- Contract Performance: Processing necessary to provide the Service you requested.
- Legitimate Interests: Processing for our legitimate business interests, such as improving the Service and preventing fraud.
- Legal Obligations: Processing required to comply with applicable laws.
6. Data Sharing Practices
Who We Share Data With
- Service Providers: Third-party vendors who help us operate the Service (cloud hosting, analytics, customer support). These providers are contractually bound to protect your data.
- Business Transfers: In connection with mergers, acquisitions, or asset sales, your data may be transferred to the acquiring entity.
- Legal Requirements: When required by law, court order, or government request.
What We Do NOT Do
- We do not sell your Personal Data.
- We do not share your relationship data or personal journal entries with other users.
- We do not display your content publicly without your explicit consent.
Anonymized Data
We may share aggregated, anonymized data that cannot be used to identify you for research, analytics, or business purposes.
7. User Content and License
By submitting User Content through the Service, you grant us a worldwide, royalty-free, sublicensable license to use, store, process, reproduce, modify, and create derivative works from your content for the purposes of:
- Operating and providing the Service
- Improving the Service and developing new features
- Training and improving AI models (using anonymized or aggregated data)
Privacy Protection: Your personal journal entries and private reflections are never shared publicly or with other users. Any use for AI training involves anonymization to protect your identity.
8. Data Retention
- Personal Data: Retained while your account is active and for a reasonable period thereafter for legal and business purposes.
- Relationship Data: Retained until you delete it or terminate your account.
- Usage Data: Retained for limited periods for analytics, unless needed for security purposes.
- Backups: May persist for limited periods per standard data protection practices.
When data is no longer needed, we delete or anonymize it in accordance with our data retention policies.
9. International Data Transfers
Your information may be transferred to and processed on servers located outside your country of residence. We implement appropriate safeguards for international transfers, including standard contractual clauses where required.
By using the Service, you consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction.
10. Your Privacy Rights
Depending on your location, you may have the following rights regarding your Personal Data:
- Access: Request a copy of the data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your data (subject to legal retention requirements).
- Export: Request a portable copy of your data.
- Withdraw Consent: Withdraw consent for processing based on consent.
- Object: Object to processing based on legitimate interests.
- Restrict: Request restriction of processing in certain circumstances.
To exercise these rights, contact us at support@marriagepillar.com or use the settings within the App.
11. Deleting Your Data
You can request deletion of your account and associated data at any time. This includes:
- Your profile and account information
- Relationship assessments and scores
- Journal entries and reflections
- Habit history and streaks
- AI conversation history
To delete your data, use the "Delete Account" option in the App settings or contact us at support@marriagepillar.com. Some data may be retained as required by law or for legitimate business purposes.
12. Security
We implement administrative, technical, and physical safeguards to protect your data, including:
- Encryption of data in transit and at rest
- Secure authentication mechanisms
- Regular security assessments
- Access controls and monitoring
However, no method of transmission or storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee absolute security.
13. Children's Privacy
The Service is not intended for individuals under 18 years of age. We do not knowingly collect Personal Data from children. If you believe we have collected information from a child, please contact us immediately at support@marriagepillar.com.
14. Third-Party Links
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Changes become effective when posted. For material changes, we will notify you via email or through the App.
We encourage you to review this Privacy Policy periodically. The "Last updated" date at the top indicates when the policy was last revised.
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: support@marriagepillar.com
- General inquiries: support@marriagepillar.com